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hello there!

Let me introduce myself.

My name is Anne, but it should be pronounced "Annie". My parents, with English only as a second-language, pronounced every vowel as a syllable, thus explaining their colloquial error. "Ann" is the direct phoenetic translation of my name in their language, which stands for peaceful calm. Years of grappling with the true pronunciation of my name — and the countless number of times having to correct others — has finally led me to drop the whole case and accept "Anne" as it is spelled. Besides, doesn't "Anne" looks better without the "i"?
So, that's my first name. The reason for not divulging my full name is because (a) it's much more difficult to pronounce and (b) my concerns towards internet privacy preclude me from publishing it here. However, you may request my professional details through the contact form. Hope that's alright with you!
go on to background


My home is the Bay Area, but the world is my oyster.

Though I've spent most of my life in the Bay Area, most of my cherished experiences are found exploring new countries and cultures, getting lost in translation, and studying anything that has piqued my interest. I've spent a year studying abroad in Italy, backpacked through most of Western Europe and some parts of South America and Asia, and completed my design education at Academy of Art University with a BFA in Graphic Design in 2007. Recent endeavors include climbing the Inca Trail to Machu Picchu, juggling life as a full-time designer and freelancer, and continuing my education in business, economics, and web development. I guess the term for that is "life learner", and some others would call it [some-letterform] personality trait. I don't really believe in personality-type models because many are overly simplistic, but I do think there's something to be said in the Myers-Brigg model. The sequence I most agree with is "ENTP". ENTP personality types are rare amongst designers (only 6%), according to this study. What does this mean, in relationship to my career-choice? I can safely say my world-perspective hasn't stopped me from designing at all. In fact, it has led me to think of different ways of building systems and the effects of design on society at large.
go on to work


When you're looking for a designer, it's not just about the work.

It's as much process and thought as it is what gets produced. Since 2007, I have been a designer at Michael Osborne Design, a small but established design studio in San Francisco. The principal and art director, Michael Osborne, is reknown for his contributions to the world of design, noteably in branding, packaging, design education, and founding Joey's Corner, a studio dedicated to providing charitable design work to other non-profits. Under Michael's tutelage as a student in his classroom, and as an employee at his studio, I have learned that personal integrity and the importance of being a versatile contributor to society is as important as doing good work. As a freelance designer, I've had the opportunity to explore multiple disciplines, including the art of craft, print-making, web design and development, and project management.
go on to philosophy


There's more to design than meets the eye.

It's difficult to assess the value or relevance of a designer's work in the public eye. Because design permeates everything, from roadsigns to brand idendity, from the form and function of a Starbucks cup to the fonts you are seeing on the screen, our job description often overwhelms — if not overcompensates — with verbage and rationalization. Designers stem from every field, be it academic or merely observational; Designers who may consider themselves anthropologists, sociologists, strategists, leaders, entrepreneurs, writers, technologists, educators, and artists, combine forces to strike conversation with this sole purpose: to progress and innovate society, and to help make the world a better place, enjoyed by all classes and cultures, through the power of communication. Without design, we would not have figured out the circular wheel; without design, we would not have created lightbulbs; without design, we would literally be illiterate (pun intended). And that, folks, is the purpose of design.

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